How to Tell if Glassdoor Reviews Are Fake
I'm Over the Obviously Fake Glassfloor Reviews
Enough already
It was weird seeing it as an bodily email. Information technology came after a huge company party, with gratuitous food, music, giveaways.
The headline read, "We want to hear from you!" It was from Hr. The email went into this whole spiel nigh how the company'south goal was to become a Best Identify To Work Tampa Bay.
At the end, it said, "If you dearest working here, nosotros'd dearest for you to fill out a Glassdoor review."
The modifier to that sentence was telling.
My eyes would curlicue: I was a bit salty. Between the interviews and Glassdoor reviews, I felt like my job had been misrepresented. Exterior of the visitor parties, the place was hell for everyone: long hours, limited growth opportunities, huge workload, and endless role politics.
You could end up in this same situation. Workforce marketing has go an deed of deception.
Lifehack: Beware of companies that say nosotros like to "piece of work hard, play hard." Usually, that only translates to you getting worked really hard.
In that location's an Incentive Problem
Glassdoor brands itself as a place for transparency, but that isn't what hits their lesser line.
Glassdoor is paid by companies who post jobs on their site, not past the people who write honest reviews. In turn, the two marketing efforts are in direct disharmonize.
Here'southward what happens (in blunt, elementary terms):
Company X is paying Glassdoor a bunch of money to post on jobs.
Suddenly, Visitor Ten starts doing layoffs. Naturally, their reviews start to plummet. Company X's CEO gets mad at the reviews and yells at the HR manager who manages the vendor business relationship with Glassdoor.
Visitor Ten rep calls Glassdoor and threatens to pull all ads with them unless they do something well-nigh their reviews.
Glassdoor doesn't desire to be a total pushover. They need credibility. In turn, they do a "review" of those one-star reviews, looking for other reasons to pull them (personal attacks, profanity, poor formatting).
Suddenly, Company X has an upward trending rating in the middle of layoffs.
One very mutual legal tactic is for company lawyers to subpoena Glassdoor and threaten a lawsuit for defamation. Per their own policy, Glassdoor doesn't usually respond to these threats, but quite ofttimes, those ugly one-star reviews quietly disappear.
Even further, when companies do this, Glassdoor is required to notify anyone who wrote ugly reviews that they're at gamble of existence sued. This ofttimes leads them to delete their posts.
And then at present that authentic reviews accept been removed, we become to the next step.
HR Games the Organisation
I spoke with an Hour manager who wanted to remain bearding, for obvious reasons. What I learned was eye-opening.
Hour managers have performance metrics that relate to the brand of the company. This includes Glassdoor and achieving a very specific KPI for that rating. Consequently, a director can just pull a junior 60 minutes worker bated and "under the table" enquire them to write a bunch of reviews.
It's shockingly easy and relatively unpoliced. The employee just creates a few burner email accounts and spaces the reviews out by a calendar week or two each. This tactic is pervasive in the industry.
The verification process is a massive joke likewise.
Y'all could literally go online today, create an email account, and become write a review as the Quondam CFO. Glassdoor would just email you and say, "You prooooomise yous are telling the truth?!"
Totes. <submit>
Spotting Fake Reviews
It's an imperfect science but, generally, anytime someone uses absolutes in one direction or the other, "the very all-time/worst identify worst place to piece of work," bullshittery is itinerant.
Here's an instance of one that is probably fake, particularly because it's surrounded by other similarly worded reviews:
Absolutely no cons? Really?
Additionally, when you look at Glassdoor averages, note where you run into a sudden spike in their average. The above visitor had a three-star change over the course of several months (1.9 → 4.9).
Lastly, 1 of the most telling signs? If the review is gushing about how good the place is to piece of work, but it says "one-time employee."
If it was that skilful — why did yous leave?
I spent years frustrated with the process of job hunts. I always felt like I was reading betwixt the lines when talking to employers. Glassdoor just became an extension of that — but it's only gotten worse.
Yous used to exist able to approximate between two extremes on where the truth existed. Now? Good luck.
Information technology's understandable that companies desire to marketplace themselves to local talent. I really call up it'southward dandy that they respond to reviews and offering feedback. Just if they want to brand themselves as a positive workplace, maybe they should just exist a positive workplace. Put that free energy there rather than spending resources painting a veneer of tranquility.
Until then, I encourage the rest of you to take Glassdoor with a grain of common salt. Equally a general rule of thumb, remember, if information technology sounds too skilful to be true, it generally is.
I have never been more than grateful to work for myself.
Source: https://bettermarketing.pub/im-so-over-the-obviously-fake-glassdoor-reviews-b2a79a4fc79
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